A Is for Amber, B Is for Bruise: The Synesthetes Rewiring American Typography
For a small but vocal slice of the American design world, the letter K has always been a muddy olive green, and don't even get them started on the personality of the letter R. Grapheme-color synesthesia isn't just a neurological curiosity — it's quietly reshaping how fonts get made, how brands get built, and how the rest of us might eventually learn to taste the alphabet.